“The consumer electronics world sets a blistering pace for innovation,
and anyone hoping to keep up–or take the lead–should read this book.
Insightful and comprehensive, it maps out the industry terrain, and then
points the way toward opportunities that lie ahead. Bailey and Wenzek
have put together a compelling read on this fas­cinating global

–Tom Kelley, General Manager IDEO author, The Ten Faces of Innovation

“Consumer electronics is one of the largest, fastest growing, most
exciting, and most ruthless markets in the global economy. And technology
and innovation are pouring into the space at an accelerating pace.
Unfortunately, many vendors are not making money. Maniacal focus on
return on investment is the key to success, and this book provides

–Mike Bingle, Managing Director Silver Lake Partners

“An industry built on the foundation of market dominance is being shaken
up. In consumer electronics, those keystone companies that appraise the
innovative value of niche players regain profitable growth. This book

–Marco Iansiti, Professor of Business Administration Harvard Business

The consumer electronics industry is entering an era of extraordinary
growth. The industry’s best companies will ride that wave to
unprecedented success. But, today, many CE companies are struggling with
business models that are simply untenable. They must change to survive:

In this book, two world-renowned consultants preview the industry’s
future–from online gaming to telehealthcare, and beyond. Next, they
present a powerful new blueprint, offering indispensable guidance on
everything from technology platforms to user interface design, branding
to channel strategies. You’ll discover how to uncover new sources of
value, design better models for doing business, and fuel growth by
reaching new geographical markets. Whatever your role in the industry,
this book will help you:

· Make better decisions, find your differentiators, and focus on your key
success drivers
· Tap into the emergent “meta-value” that arises when technologies,
devices, services, and content come together
· Reach tomorrow’s smart, service-sensitive shopper: not just the
“technology-hungry” customers
· Widen margins by adding value consumers will pay for
· Transform cost structures to support rapid growth and nonstop change
· Sell into China, India, and other fast-growing emerging markets
· Preview “telehealthcare”: the surprising application for the living
room
· Gain new insights into online gaming, smart home technology, and more
· Discover the immense power of IBM’s Cell Broadband Engine processor–and
the business opportunities it enables
· Leverage embedded Linux to build more affordable, profitable,
· Develop higher-value software for connected consumer electronics
· Differentiate products through state-of-the-art design and user
interfaces
· Discover what the industry’s “winners” will look like in five years–and

http://www.amazon.com/exec/obidos/tg/detail/-/0131987585/

IBM Press Irresistible Markets Models and Meta Value in Consumer Electronics Dec 2005

$1

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